Category: Startup

Every large and small-scale business depends on leads. Leads are potential clients who have shown interest in your solution but who have not decided to make a purchase.  It is important to convert leads to loyal clients for the businesses to grow. To do that the right way, businesses need to manage sales leads in an organized manner.

What is Lead Management?

• Lead management is the process of managing leads.
• Lead management is the process of capturing leads, tracking their activities, nurturing and qualifying them, giving them constant attention to make them sales-ready, and then closing them.

The problem for most growing businesses is to handle the inquiries or leads, but sometimes they fail to manage all their leads properly and equally. That is when the lead management software comes into the picture.

What is Lead Management Software?

• Lead management software is a solution that allows businesses to merge sales processes and assignments, from lead to conversion, and also offers reporting and performance analysis.
• It allows the business to critically access critical data such as lead time, conversion rates, and win-loss ratio.
• It manages and follows up with all the leads in one place.

The modern-day lead management software does much more than manage the leads. It impacts sales directly, by combining sales and marketing together.

Why does your business need Lead Management Software?

The following signs show the reasons why your business needs a lead management system

• Missed follow-ups
• Lack of visibility
• Lack of lead nurturing
• No initial lead qualification          
• No insight into the lead’s activities

The Lead Management Process:

An efficient and effective lead management process includes the following five steps.

1. Lead capturing: A lead management system automatically feeds the leads into the system from web forms, emails, calls, and references, preventing prospects from falling through the cracks. It also helps capture the source.

• Lead enrichment & tracking: The lead management system tracks the lead’s activities on the website including pages visited, links clicked, and product and email engagement.
• Lead qualification: The system helps to differentiate between qualified and unqualified leads quickly.
• Lead distribution:  A good lead management system automatically distributes the leads to sales representatives.
• Lead nurturing: The lead management system helps to send nurture campaigns to the leads who are not prepared to make a purchase.

Benefits of a Lead Management Software:

• Storing lead details
• Improves response time
• Manages a high volume of data                                                       
• Prioritizing leads                 
• Managing sales activities               
• Retaining all functionalities across devices
• Efficient Lead Tracking
• Impactful Lead Nurturing
• Automated workflow
• Lead filter
• Advanced tracking capabilities
• Creating Real-Time reports

These benefits help drive the business towards a more efficient procedure of lead generation, tracking, and conversion.

The right Lead Management System helps improve the ROI and keep the business buzzing.

Lead generation is a critical part of keeping your pipeline fresh and loaded with new prospects. Lead management is a set of a framework designed to create a potential customer base, operated through a variety of campaigns or promotions. Listed here are five distinct pieces of the lead management system.

1. Prospect tracking
2. Lead collection.
3. Lead scoring.
4. Customer relationship management (CRM).
5. Lead nurturing.

The successful implementation of lead management software is fundamental for a successful CRM.

What is iLEAD CRM?

iLEAD CRM is a customized, dedicated cloud-based lead management software for nurturing leads who aren’t prepared to buy. From generating leads through campaigns and capturing their data to filtering and evaluating the contacts to following up with leads, lead management is essential for successful sales and customer relationship management (CRM).

Importance of iLEAD CRM:

• Never miss out on any leads visiting your website. iLEAD CRM helps you capture leads from your websites, social media pages and other sources with ease.
• iLEAD CRM’s integration makes it easy to find and communicate with a possible client.
• Generate quality leads and have all the lead information synced in your system.
• iLEAD’s data enrichment functionality helps search for more information about each lead based on the primary information that has been added to the system, thus making the future lead nurturing process more enhanced.

Features of iLEAD CRM:

1. Distribute leads automatically: The pre-defined work process helps assign leads to the sales team. It also helps to route leads equally and improve follow-ups. It ensures that you don’t miss out on leads because of improper client engagement methods.

• Scan business cards with ease: Transform your business cards into contacts in iLEAD CRM. Scan the business cards and instantly push new contact data into the system. This not only provides a protected archive of all your business cards but also helps you stay updated with all the businesses regularly through the ability of iLEAD CRM.
• Nurture more leads through communication:iLEAD CRM’s communication mediums help to connect with the leads. Nurture leads through social media platforms, telephone, emails, and even in person.
• Convert leads to deals: When leads are willing to purchase the products or services, transform them into deals with just one click. iLEAD CRM also creates an immediate follow-up task for the lead. iLEAD CRM helps you convert your promising leads to deals at a faster rate.
• Built-in analytics functionality: Measure the number of leads acquired, the conversion rates for various lead sources, and much more, using iLEAD CRM’s built-in analytics functionality.

Benefits of iLEAD CRM:

• Optimizes the Sales Process
• Helps improve the Marketing
• Easy to manage and access
• Easy access to data
• Target easily available
• Unlimited users

How iLEAD CRM can help organizations?

• Identify quality leads from a pool of approaching leads
• Nurture promising leads to conversion
• Engage with leads closely
• Analyze and track key data regarding leads

For organizations with large sales regions, a lead management system gives an organized flow of leads. From lead generation to conversion, iLEAD CRM’s lead management software guarantees proper follow-up of the leads.

Discover potential leads with iLEAD CRM.

What is a CRM system?

CRM stands for customer relationship management. Customer Relationship Management software is a cloud-based application, which enables the organization to follow all potential leads cost-effectively. CRM is the most efficient approach to maintaining and creating relationships with clients.

CRM is a tool, strategy, or procedure that helps businesses organize and access client data in an effective manner. It is an effective tool for building strong personal bonds with people. This leads the business to new levels of achievement.

CRM is a platform that connects various departments, from marketing to sales to client support and organizes their data and activities into one framework. This not only accounts for unparalleled coordination across teams and departments but also makes it possible for organizations to provide their clients with personalized and balanced customer journeys.

Importance of CRM Software for Business organizations:

Effective management of the clients enables the organization to concentrate on all openings and streamline all business activities in the company. CRM software makes it possible. Customer Relationship Management plays an important role in any organization as the success or failure of the organization relies upon the relations with the clients.

1. CRM system provides a defined platform for all business units to interact and connect with their customers fulfil all their requests and demands in an effective way and build long-term relationships with their clients.
2. CRM framework enables the organization to store and track the record details of the marketing and sales team with the latest updates.
3. It provides real-time access to details of all activities.
4. It is very simple for any organization to distinguish the actual needs of clients and help them to serve them in a better way.
5. It not only deals with current customers but is also helpful in acquiring new clients.
6. With a CRM system, most organizations can significantly increase leads and sales revenue.
7. It helps to capture maximum data about the prerequisites of a client.
8. CRM software empowers the organization to manage the contacts for a single client and keep track of past interactions with the clients. It helps sales managers of the organization to monitor the real-time activities of all the members and helps them to plan according to the needs of the organization.
9. It provides real-time analytics that provides a real picture of implementation and planning.
10. It is beneficial for both customer management and employee management.

Benefits of CRM software:

• To store the basic purchase history details of the customers and to track the purchase details and resources of the customers.
• To optimize conversion probability.
• To acquire new customers.
• To save time.
• To expand the business.
• To boost brand image.
• To reduce costs.

Why an organization should buy CRM software?

• To automate the business process.
• For a better lead-to-customer conversion ratio.
• Customize products as per customer’s requirements.
• Shorter sales cycle.
• Social media marketing.
• Improves customer service.
• Better data protection.
• It provides mobile compatibility.

Dealing with business relationships with clients became a complicated process. In order to compete in any industry, reliable CRM software is necessary.

Technology has changed the manner in which organizations conduct business.  Business owners should consider implementing the new technological trends in their planning process for integration and prepare for future expansion. This enables organizations to create operations utilizing the best innovative technology available.

Various factors determine the significance of technology in business as it plays a crucial role in the smooth and efficient running of the operations. To keep the work processes streamlined, organizations need to implement the new technological trends for smooth business operations.

Role of technology for business growth:

1. Website: A website is a necessity for any organization, big or small.  A website helps to achieve a wide range of marketing strategies that contributes to the growth of the business. The more professional a website is, the more advantages it is for the business. A website is beneficial in many different ways.
2. It helps in increasing the visibility of the business.
3. A website gives the business its credibility.
4. It helps to generate an impression that the organization is bigger and successful.

• Social Media Platform:Social media is an integral part of the business marketing strategy. Social media platforms help businesses to connect with their customers and boost leads and sales. Here are a few reasons why investing in social media platforms is beneficial for business.
• Build awareness.
• Communicate authority.
• Show authenticity.
• Connect with the target audience.
• Provide support.
• Grow affordably.

• Graphic Designing: Graphics designing is an important part of any business. The graphic design is crucial for every part of the organization including marketing, promotions, etc. The good graphic design effectively communicates the message the organization wants to convey to the target audience.  Mentioned below are reasons for why a business needs to invest in good graphicsdesign:
• Gain attention.
• Increase sales with a good design.
• Ensures trust over the product.
• Builds a professional image.
• Highlight a product and increase its customer base.
• A well-crafted design attracts a large number of people.
• Maximize the profitable base of the business with well-designed graphics.

• UI/UX:A UI/UX provides endless possibilities to enhance the online presence of the business. A prominent user-interface is important to allure customers. Various customized mobile applications are being introduced with a variety of smarter designs and features that help to highlight the services and contribute to marketing campaigns and connectivity choices. A good UI/UX contributes in the following ways:
• It boosts interest.
• Helps build a stronger brand.
• Boost profits.

Change is an integral part when it comes to digital marketing. It is important for any organization to continue looking ahead and strive to grasp the new technologies and strategies for their growth. A business needs to adapt to the rapidly developing changes in digital marketing in the present online landscape.

Here are some recent digital marketing trends that will not only help your business to survive, but also to flourish in this age of development:

• Artificial Intelligence
• Chatbots
• Video Marketing
• Social Media Marketing
• Social Media Stories
• Social Messaging Apps
• Personalized marketing
• Conversational Marketing
• Interactive Content
• Branding
• Website Security

Planning a viable marketing strategy is pivotal for the success of any business venture. Despite the industry, it is significant for businesses to have a solid system to recognize and determine the strategies that will be helpful to accomplish the task. The process of building a special marketing technique can be complex.

Developing a strong business plan starts with extensive research and analysis of the insight to understand the business and to convey an innovative brand design for your customer. A profound analysis of your competitor’s methodology and design is crucial for the success of your brand image. While developing a web development plan, every action should be supported with a business objective. Businesses need to change their plans and utilized web development methods in their strategies because of the following reasons:

• Equal opportunity for all businesses
• More cost-effective than traditional marketing
• Helps you generate better revenues
• Facilitates interaction with targeted audiences
• Builds brand reputation

Brands need to incorporate web development techniques such as website, e-commerce, CRM and ERP and diverse mediums in their business strategies to reach out to their target audience and spread their business globally.

1. Importance of website for your business: Businesses need to have an online presence for their brand image. A properly structured and developed website is essential for the development of business. A strong and well-designed website can assist to increase brand awareness in a short time span. It also impacts search engine page rankings and revenues. Consider the following reasons regarding why a website is critical for your business growth.
2. 24/7 accessibility
3. Powerful marketing strategy
4. Cost-effective

• Importance of web-based ERP for your business: ERP or Enterprise Resource Planning is a set of activities that encourages and facilitates brands to manage their business activities. It is a web-based technology utilized for handling the accounting, inventory, and resources of a business.  ERP is an excellent solution for small and large business associations, as it helps them in the following manners:
• Streamlining of processes
• Better data management
• Improved security
• Better client satisfaction

To stay updated and competitive, businesses need to incorporate Web-based ERP in their marketing strategy as it is a simple and cost-effective solution.

• Importance of customized CRM for your business: Customized CRM or Customer Relationship Management solution is significant for every business as it facilitates cooperation that can be converted into leads. It permits the business to engage and connect with more customers. CRM software is significant for business organizations because of the following benefits:
• Better knowledge of customers
• Better segmentation
• Better customer retention
• Better communication

Incorporating online ERP systems with CRM, and other applications will help businesses grow and reach their clients from any part of the world. Apt understanding and inclusion of best web development practices and tools will ensure the growth of your business. Reach out to your target audience by creating a strong web-based marketing strategy for your business with Amikas Softwares. For further details visit us at amikasoftwares.com.

Creating a Digital Presence through Cloud-based School Management Software

Digital presence has become all the more important in this digital era where more than half of the global population research online. If the business can’t be easily found online, customers will go elsewhere. This is why it becomes quite essential for businesses to have a digital presence. Think of this as a yellow page ad where business gets 7/8ths of the space right next to the top competitors. However, the difference is, digital space has no restrictions. Business can curate its content and has the power to drive internet traffic. But before that – the business must be found.

In the digital era, along with endless digital possibilities comes the cybersecurity issues and risks but an efficient platform is need of the hour. Appsoft Infosystem is among such fine organizations that develop innovative and unique systems that are not only affordable but also user friendly. The company primarily deals with the educational sector and the corporate segment at its nascent stage.

Established in 2012, the company emerged as one of the top firms in the country and etched its name in the ‘20 Most Promising Start-Ups’ – Silicon India for 2018.

A Specialist in the Digital Domain

Appsoft Infosystem specializes in providing cost-effective solutions to clients in the most user-friendly and innovative interface. Be it web design, digital application, or any customization the company understands the need of the customer and map the process accordingly.

With more than 17 years of professional experience in business process mapping, industry exposure, working with education leaders, and leading Institutes across cultures, the team has a plethora of experiences. Utilizing the vast experience, the organization delivers gratifying user-friendly and focused websites, which has the potential to convert leads into clients. Also, the customers get a handy secure mobile application that is available on all the platforms.

Hence, Appsoft Infosystem surpasses the clients’ expectations as it provides clients with an enterprise application that reduces drudgery as it builds customized applications as per clients’ requirements and provides cloud-based services and on-time support with its skilled team.

“Your business needs are always growing arc and so are the changing trends of the market. At Appsoft Infosystem, we decrypt the otherwise labyrinthine product development process. Our statement is proudly backed by our esteemed happy customer base. Be a part of our exuberant team and see yourself thumping success,” asserts Mr. Amey.

Astounding Genesis

The year 2012 marked a turning point for an immensely proficient mind – Mr. Amey Bawne when he decided to come with a clear vision. With determined willpower and a never say die attitude, his passionate soul kick-started the operations of the company.

Down the line, the company evolved with the vision to prevent infringement on data security and privacy needs to be turned into a great asset and create an investment for sustainable growth opportunity. Appsoft Infosystem then started its operations in 2014, a dream envisioned by Mr. Amey Bawne – Co-Founder & an expert in Cyber Information Security.

Over the period, Appsoft Infosystem’s team has slowly and steadily built the products and solutions and is on a growth phase to introduce various other solutions in due course.

An Insignia of Excellence

Building safe and secure administering software for the intuitive, taking up hands-on activities for the students, providing user-friendly solutions for the clients are some of the spaces that the company operates. An Initiative from Technology Security professionals with inputs from various Academicians and Educationists aims to deliver quality solutions, indulge in continuous innovation to launch cost-effective and user-friendly solutions to create value for all stakeholders.

Mr. Amey states, “Conducting over 500 workshops across various parts of the country, interviewing various security professionals, parents, teachers, and students we have understood that:

1. Organizations are challenged by an explosion of data and demands of digital consumers
2. The increasing volume, variety, and velocity of information is overwhelming the traditional IT systems
3. Today’s always-on customers are demanding personalized, real-time services through the channel of their choice
4. We need to provide Secure, anytime access environment to all the stakeholders”

Currently, Appsoft Infosystem is working closely with the Home Ministry, Maharashtra Police, and various national and international organizations on Information security awareness campaigns.

For More Details: https://appsoftinfosystem.com/